We held up a mirror to the world of skin care and saw that the consumer was being forgotten. Project Magic Mirror is stepping in to place the consumer in the center of it all.

Skin care is complex. We’re getting lost in the sea of countless product options, unpronounceable ingredients, and mixed messages about what works. Expensive “science-backed” and “biotech-built” products land on shelves everyday adding to the fear of missing out on the latest remedy to aging. We receive often conflicting recommendations from friends, social media, and estheticians on treatments, new devices, even exotic destinations that promise skin rejuvenation.

What tools do we have to help us figure out what works for us, that actually measure the evolution of our skin health? Most people still use a Beauty Mirror! Some rely on TikTok. There has to be a better way!

Project Magic Mirror is a movement which aims to give us control of our skin care and encourage us to follow our own path to healthy skin.

Project Magic Mirror Core Tenets:

We are Supportive.  We want to help you find what works for you and help you stay the course. We know it’s not easy! Everyone’s skin is unique. 

We are Holistic. Let’s be real: no single product or service is going to meet your skin care goals. We look at what you are putting in your body and on your body, life events and habits, season and location, and we assess the impacts of all of it. Skin care is self care. 

We are Data-driven.  We don’t believe in guessing skin health, but in tracking it systematically, leveraging the superpowers of AI and advanced image analysis to detect trends you can’t see with a mirror or on a selfie.  

We enable Personalization.  To be effective, skin care should be personalized for your skin.  You should not have to rely on before-and-after studies of people who may not represent you to buy a product

We insist on Transparency. We are product-agnostic. We aim to show you what has been proven to be effective for your individual skin conditions. And we give you the tools to track what is working for you. Data doesn’t lie.

We love a Good Deal!  We believe that consumers can save money by buying the right products and using them properly.  We will always be looking to advocate for better pricing from brands and retailers for our followers. 

We foster Collaboration. We want to increase the collaboration between brands, skin professionals (spas, estheticians and dermatologists) and anyone who can improve the health of your skin. We believe that the best way to do it is for you to control your skin health data and to make it available to your trusted skin care community. 

We are Privacy Conscious.  We believe all your personal data should always be available at your disposal and under your control.

We’d love you to be part of Project Magic Mirror! Join our mailing list to stay in the loop as we invite members of the Skincare Community to experience our first product, an AI-backed app that will be your companion on a personalized skin care journey…