#OwnYourSkinHealth

Your skin health, clarified

Magic Mirror helps you figure out what works for you and puts you in control of your skin health for the long term.

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We are leaders in dermatology, skin health research, product development and skin care products and services.

Why we built it

We held up a mirror to the world of skincare and saw that it lacked a clear measure of truth.

What is Magic Mirror

A personalized, private, science-backed application.

Use it to determine which skin care products, treatments and routines are moving the needle of your skin health over time, and more. It uses AI but includes your trusted practitioners, to give you the best of both worlds.

Who it's for: everyone

Individuals
We put individuals in control of their skin health.
Practitioners
We give practitioners deeper insights on their clients' and patients' skin health. Expert Login →
Products
We help the best products prove how good they truly are, and win in the marketplace.

Everybody wins!

The problem

Skin care is complex.

We're getting lost in a sea of countless product options, opaque ingredients' lists, and unsubstantiated claims.

We need help figuring out what really works for us, over time. Something more than a simple mirror, and more reliable than ChatGPT.

Our core tenets

We are…

Results-Oriented.

We want to help you find what works for you and help you stay the course. That is how you will maintain good skin health over time.

Data driven.

We don't believe in guessing skin health, but in tracking it systematically, leveraging the superpowers of AI and advanced image analysis to detect trends you can't see with a mirror or on a selfie.

Personal.

To be effective, skin care should be personalized to your skin. You should not have to rely on other people's before-and-after studies to see if something is right for you.

Transparency.

We want you to know which ingredients and treatments the scientific and medical communities consider effective for your skin conditions. And then give you a tool to track if they are really working for you — your skin is unique.

Thrifty!

We believe that consumers can save money by buying the right products and using them properly.

Privacy Conscious.

We believe that your data should always be under your control. We do not sell our users' personal data.

Our team

Leaders in dermatology, skin health research, product development and skin care.

Leadership

Founder

Laurent Ohana

30 years at Parkview Ventures, Ohana & Co, advised WhoWhatWear, TheRealReal, Violet Grey, built up & sold EarthData and NewsAlert, active Beauty & AI startup portfolio. UC Berkeley, NYU Law.

Head of Business Affairs

Nicole Rose

20 years in Beauty & Tech at Davinci Micro Fulfillment, Perfumania, Hautelook, LVMH, Gucci and Saks. Villanova, Bocconi.

Head Product Architect

Demetrie Tyler

20 years in UX & Product Development, expert in behavioral change, at Engie Impact, Tendril, Microsoft and NYU. UCSC, NYU ITP.

Software Development

Gautam Kadian

20 years in tech development, CEO of Autviz, providing full stack development resources to Magic Mirror.

Key Advisors

Clinical Advisor

Dr. Erum N. Ilyas MD, MBE, FAAD

Chair, Dermatology, Drexel U College of Medicine, sold major practice to PE. Author, “No Nonsense Skincare.”

Science Advisor

Raya Khanin, PhD

Computational biologist specializing in genomics and bioinformatics, with expertise in AI, longevity, and skin health. Weizmann Institute of Science, Memorial Sloan Kettering.

Strategy

Jane Henderson

Founder and Chair of Mintel Beauty & Wellness, a seasoned investor and brand advisor. Active startup board member, focused on translating consumer insights into commercial success.

Marketing, GTM

Jory Des Jardins

20 years in Media & Community. Co-founded BlogHer; community lead at Consensys and AWS; fractional CMO to health and tech startups. University of Illinois Urbana-Champaign.